FreshLead Subreddit Discovery Worksheet

ICP:
- Who is the buyer?
- What roles or business types do they belong to?

Pain points:
- List 5 problems buyers actively mention

Keyword ideas:
- Core problem terms
- Competitor names
- Replacement / alternative language
- Recommendation language

Subreddit shortlist:
- Primary communities
- Secondary communities
- Local or vertical communities

Exclusions:
- Job seekers
- Students
- Support-only threads
- Irrelevant geographies

Campaign rule:
- What qualifies a post as outreach-worthy?