Before a post becomes a lead, it should pass a few basic filters. This checklist helps teams standardize that decision.
Qualification checklist
Check whether the post shows a real pain point, recommendation or evaluation intent, ICP fit, relevant geography, and a problem your offer can solve.
- Is there a stated problem or request?
- Does the conversation imply urgency or active evaluation?
- Is the author or audience close to your ICP?
- Would outreach feel relevant and useful?
When to reject a post
Reject obvious self-promo, support-only threads, job posts, broad browsing, and conversations where your offer is not actually relevant.
Frequently asked questions
Can this checklist be automated?
Parts of it can. The best results usually come from combining automated scoring with a short human review.